The smell you are experiencing is the scent of clean air (without mold, bacteria, and other pollutants). We are so used to breathing air that can be up to 5-100 times more polluted indoors that we forget what it feels like to breathe fresh and clean air. Our beta testers have reported that their congestion clears and their room smell ‘crisp’ and ‘clean’. When pollutants that you’re used to breathing are no longer present, each person gets a new experience of the indoors.
It's important to note that our technology does not emit any secondary pollutants, like ozone. We have done extensive third party laboratory testing to show that our devices do not produce any harmful compounds. In fact, third party tests performed by the University of Minnesota, have shown that our technology is actually is able to destroy harmful pollutants like ozone (which is a by-product of other air purification systems). You can read more about this by checking out our white paper.